SHRUB's Crowdfunder Success

By Emily Meijaard

For six weeks throughout July and August, SHRUB Cooperative ran a crowdfunding campaign with the ambitious goal of raising £50,000 to secure funding for its Food Sharing Hub. The Hub plays a crucial role in SHRUB's mission to reduce waste, promote sustainability, and build a more resilient and equitable community in Edinburgh. The campaign aimed to cover operating costs and maintain the vital services provided by the Food Sharing Hub without compromise. 

Despite the undeniable social and environmental significance of the Food Sharing Hub, raising the necessary funds proves to be a challenge. The rising costs of maintaining the Hub, including rent, staff wages, and utility bills, require continuous support from donors and community partners. SHRUB's crowdfunding campaign was designed to bridge this funding gap and ensure the ongoing operation of the Hub, which provides affordable, rescued food to those in need and actively works to reduce food waste in the city.

It was truly inspiring to witness the SHRUB community come together in support of this mission. The campaign saw generous contributions from individuals, local businesses, and partner organisations. By the end of the funding period, SHRUB had successfully raised £14,151, including £6,923 of match funding from the Aviva Community Fund, which recognizes and supports community initiatives that drive positive change. Additionally, nearly £660 was raised through GiftAid contributions, highlighting the broad support and generosity of the SHRUB community.

While the total amount raised fell short of the £50,000 target, the funds collected represent a significant step towards sustaining the Food Sharing Hub. These contributions will help SHRUB continue its essential work in food redistribution and community building. The campaign also served as a powerful reminder of the community's dedication to SHRUB's vision of a zero-waste society. 

We are very aware that this Crowdfunder came at a time when a large portion of our community is facing financial hardship so we also very much want to acknowledge the generosity of any donations made, as well as the help we received from people liking and sharing our posts, spreading the word in other ways, and volunteering their time! 

SHRUB remains committed to exploring new funding avenues and engaging with supporters to keep the Food Sharing Hub thriving. The team is grateful for every donation received during the campaign. Moving forward, SHRUB is determined to leverage this momentum to secure the necessary funds and continue making a meaningful impact in the fight against food waste.

In the meantime, SHRUB invites everyone to stay involved, whether by volunteering, donating, or spreading the word about the Food Sharing Hub. Together, we can continue to foster a community that prioritises sustainability, inclusivity, and the well-being of all its members.